This Privacy Policy applies to the information that you provide to R. J. Reynolds Tobacco Company,American Snuff Company, LLC, R. J. Reynolds Vapor Company, RJR Vapor Co., LLC, Modoral Brands Inc., Santa Fe Natural Tobacco Company, Inc. and certain of their respective U.S. affiliates(collectively, “we”, “our” or “us”) in connection with your interactions with us, whether in person or via mail, email, telephone, text message, mobile app or the Internet. The references in this Privacy Policy to “websites” also refer to mobile apps if applicable in the relevant context. By interacting with us and sharing information about yourself or others, you agree that the information you share will be handled in accordance with this Privacy Policy, as amended.
Adult Tobacco or Nicotine Consumers Only. In order to interact with us, you must be 21 years of age or older and have certified that you are a tobacco or nicotine consumer who is 21 years of age or older, want to receive information and promotions concerning our products and understand that providing false information may constitute a violation of law. Before you are eligible to be added to our marketing contact list (“Marketing List”) or before making a purchase on one of our brand websites, we will verify that you are 21 years of age or older. If you are under 21 years old or have otherwise gained access to one of our brand websites by providing false information such as your date of birth, leave the website immediately.
Geographic Restrictions. Our brand websites are operated, in whole or in part, from the United States. Personal information may be accessed by us or transferred to us in the United States or to our affiliates, business partners, or service providers elsewhere in the world. By using our brand websites, or transmitting information to us, regardless of where you live in the world, you consent to have any personal information you provide to us transferred to, processed, and stored in the United States or elsewhere in the world, and you authorize us to use and collect your personal information in accordance with this Privacy Policy. We will undertake reasonable steps to protect the privacy and security of personal information according to this Privacy Policy regardless of where it is processed or stored, although we cannot guarantee against illegal access to it and we disclaim liability for such illegal access.
We collect information for a variety of business purposes, such as to provide the services you request (e.g., to mail you requested coupons), to tailor our communications about our products and brands to you, and for consumer research and/or other business purposes.
We strive to maintain accurate information about you on our Marketing List through consumer surveys, adult tobacco or nicotine consumer-initiated contacts, and responses to our marketing programs (online and offline), as well as through address update services, among other things.
We collect information about you in many ways, including directly from you, your devices and your interactions with us, whether in person, by mail or electronically, including on our brand websites. We may also receive information about you from service providers that provide services for us in connection with our brand websites such as address update services, as well as from service providers to whom you have provided information.
Personal Information. “Personal information” is data that can be used to uniquely identify or contact an individual, such as your name, date of birth, driver’s license number, the last four digits of your Social Security number, telephone number, mailing address, billing address or email address. There are several ways in which you may explicitly and intentionally provide us with, and consent to our collection of, personal information, including:
Examples of Information That You May Provide:
Examples of Information That May Be Collected Automatically:
We use reasonable precautions, including, but not limited to, technical, administrative, and physical procedures, to protect personal information from loss, misuse, or alteration. Although guaranteed security does not exist on the Internet or offline, we make commercially reasonable efforts to handle such information consistent with this Privacy Policy and applicable laws. Due to the design of the Internet and other factors outside our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third-parties. Therefore, your use of our brand websites, social media and other platforms and sharing of your personal information with us is at your own risk.
Opting-Out. If at any time you wish to be removed from our Marketing List, you can contact us by calling 1-800-665-6381 to speak with a customer service representative.
Your option not to receive promotional and marketing material will not preclude us from corresponding with you, by email or otherwise, regarding your existing or past business relationships with us (e.g., any purchase of our products or use of our services, or responses to requests for information you pose to us either through use of our brand websites or by other means), will not preclude us from accessing and viewing your personal information in the course of maintaining and improving our brand websites and our services, and may nonetheless be subject to dissemination to the entities identified above in the section of this policy entitled “Who We May Share Information With.”
Do Not Track Requests & Third-Party Tracking. Unless your browser settings are configured to make your online activities and publicly available information about your online activities (such as traffic data described above) invisible to usage analytics tools, your online activities within a brand website are not omitted from usage analytics to the extent your browser only sends us a “do not track” message and does not otherwise screen you from tracking without any action on our part. Third-parties, other than our service providers (such as our brand website analytics providers), do not have authorization from us to track which websites you visited prior to and after visiting our brand websites. That said, we cannot control all third-party tracking and there may be some third-party tracking over time and across third-party websites that occurs without our knowledge or consent.
Making Changes to Your Personal Information. You can update certain personal information associated with your account (such as mailing and email address) by logging into your account.
How You Can Protect Your Privacy When Using the Site. You understand that personal information that you post in any public areas of our brand websites or social media channels can be read, collected, or used by other users of our brand websites, and could be used to send you unsolicited messages. You are encouraged to exercise caution when posting personal information about yourself in public areas.
How You Can Protect Yourself Against Identity Theft. If you would like to learn more about protecting against identity theft, you can visit the FTC's website for more information on how to avoid identity theft at: https://www.consumer.ftc.gov/features/feature-0014-identity-theft.
From time to time, we may provide links to unaffiliated third-party websites. Those websites operate independently from us (and our affiliates) and may have their own privacy statements in place which we recommend you review if you visit any linked websites. To the extent any linked websites you visit are not owned and operated by us or our affiliates, neither we nor our affiliates are responsible for their content or any use of those websites. The ability to access information of third parties from the Site, or links to other websites or locations, is for your convenience and does not signify our endorsement of such third parties, their services, other websites, locations or their contents.
If you are a California resident, you have the right, pursuant to Section 1798.83 of the California Civil Code, to receive once a year, free of charge: (1) information identifying each third-party company to whom we may have disclosed, within the past year, personal information pertaining to you for that company’s direct marketing purposes; and (2) a description of the categories of personal information disclosed to that third-party company in the immediately preceding calendar year. If you are a California resident and would like to make this request, please call 1-800-665-6381. In addition, please refer to "Who We May Share Information With" above to see our practices related to our affiliates.
If you are a California resident, you have certain rights, pursuant to the California Consumer Privacy Act of 2018 (or “CCPA”). These CCPA rights may only apply in certain circumstances and are subject to certain exemptions. Please see the table below for a summary of your rights. You can exercise these rights using the contact details below.
Right to Know | As a California resident, you have the right to request that we disclose what personal information we collect, use, disclose and/or sell. To enable us to fulfill that request, we will need to verify your identity. We may ask for certain information to verify the request in accordance with applicable law. If we use a service provider for such verification, that service provider will not retain such information provided for verification purposes. |
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Right to Request Deletion | As a California resident, you have a right to request the deletion of your personal information collected or maintained by us. To enable us to fulfill that request, we will need to verify your identity. We may ask for certain information to verify the request in accordance with applicable law. If we use a service provider for such verification, that service provider will not retain such information provided for verification purposes. |
Right to Non-Discrimination | As a California resident, you have a right not to receive discriminatory treatment by us for the exercise of any of your CCPA rights. |
Authorized Agent | As a California resident, you can exercise your CCPA rights or you can designate an authorized agent to make a request on your behalf. We may require that you provide the authorized agent written permission to submit a request on your behalf and that the authorized agent verifies their own identity directly with us. |
Contact Us for More Information | If you have questions about this Privacy Policy, including anything in this section about Your CCPA Rights, please contact us at 1-800-665-6381. |
Category of personal information | Sources of personal information | Business or commercial purpose for which it was collected | Categories of third-parties with whom the business shares personal information |
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Identifiers (such as name, date of birth, driver’s license number, last four digits of Social Security number, telephone number, mailing address, email address, internet protocol address, and unique number assigned to identify the device used to access the brand website) | Directly from you; via our service providers | For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, processing payments, verifying information, providing advertising or marketing services and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes | N/A |
Categories of personal information outlined in Section 1798.80(e) (such as name, last four digits of Social Security Number, address, telephone number and driver’s license number) | Directly from you; via our service providers | For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, processing payments, verifying information, providing advertising or marketing services and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes | N/A |
Internet or other electronic network activity (such as browsing history, browser type and version, search history, and other information regarding a consumer’s interaction with an internet website, including screen resolution, monitor color depth, operating system, JavaScript version, connection speed, device type used to access the brand website (i.e., computer or mobile device), application version, click path taken through the brand website, and other publicly available information) | Directly from you; via our service providers | For our operational purposes; performing services on behalf of the business including providing advertising or marketing services and providing analytic services; auditing related to a current interaction with the consumer and concurrent transactions; and auditing compliance with relevant standards; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes | N/A |
Characteristics of certain protected classifications under California or federal law (such as age (40 years or older) and sex (including gender)) | Directly from you; via our service providers | For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, verifying information, providing advertising or marketing services and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes | N/A |
Commercial information, including products or services purchases, obtained, or considered, or other purchasing or consuming histories or tendencies | Directly from you; via our service providers | For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying information, providing advertising or marketing services and providing analytic services; commercial purposes | N/A |
Geolocation data | Directly from you; via our service providers | For our operational purposes; performing services on behalf of the business including providing advertising or marketing services and providing analytic services; commercial purposes | N/A |
Inferences drawn from any personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, behavior and attitudes | Derived from information we received directly from you and via our service providers | For our operational purposes; performing services including maintaining or servicing accounts and providing advertising or marketing services and providing analytic services; commercial purposes | N/A |
If you are a California resident and would like to submit a verifiable consumer request, you can do so using any of the following designated request methods:
Alternatively, you may also call our toll-free number at 1-877-881-0861 to submit a request. Please follow the voice prompts and speak slowly and clearly so we may complete your request.
We may ask for certain information to verify a request in accordance with applicable law.
We did not disclose or sell any personal information to third parties for their business or commercial purposes during the last 12 months. We do not knowingly collect any personal information from anyone under 21 years of age.
If you would like to print a copy of this Privacy Policy, please select the “Print” button in your web browser.
We reserve the right to change our Privacy Policy without prior notice to you. We will update this page when we do so. You should check our Privacy Policy frequently on our brand websites to see recent changes. Use of our brand websites following such changes constitutes your acceptance of the revised Privacy Policy then in effect.
Should you have any other questions about our Privacy Policy, please contact us at 1-800-665-6381.